As the media Limited by Share Ltd 2016 semi annual report summary – Securities Sohu pt100分度表ֶȱ�

As the media Limited by Share Ltd 2016 semi annual report summary – Sohu securities important of the 1.1 semi annual report from the semi annual report, investors want to know the details, should carefully read and published on the Shanghai stock exchange website Chinese commission the semi annual report on the designated website. 1.2 company profile two major financial data and financial data of 2.1 main shareholders: unit: RMB yuan 2.2 top ten shareholders of the table unit 2.3 at the end of the report period preferred shares of the total number of shareholders, the top ten preferred shareholders Table 2.4 does not apply to the controlling shareholder or actual controller changes applicable or not three management discussion and analysis during the reporting period, the company achieved a total revenue of 226229617.12 yuan, down 0.13% year-on-year; operating profit -11336462.21 yuan, down 127.69% over the same period last year; net profit attributable to shareholders of listed companies -3241973.93 yuan, down 110.65% over the same period last year. During the reporting period, the company’s film and television business revenue 66000928.50 yuan, compared with the same period last year fell by 9.31%. The main reason is the TV drama business for policy and market changes, adjust business strategy, strictly control the scale of investment, the company Toupai "Hakka", "Hello tomorrow" in the post production stage, coming into the market; as a business in the documentary, television programs and columns, continue to maintain close cooperation with CCTV. Carry out the "garden", "Yun Gang", "looking at Taibai" and many documentaries commissioned the business and "wait for me", "I love invention", "Yuezhanyueyong", "road to health" and so on a number of television programs and columns of the commissioned business during the reporting period to make sustained and stable development business to Taiwan; in the packaging business, the company continues to carry out cooperation in many aspects with CCTV, CCTV take multiple channel packaging services And programs and broadcast publishing production services and equipment rental services, but due to changes in CCTV related program packaging production business return and leasing policy, and technical services and equipment leasing business income has declined. The impact of these factors combined with the reporting period, the company’s film and television business revenue declined over the same period last year. Reporting period, the company’s advertising revenue 46086910.56 yuan, compared with the same period last year fell by 9.64%. The main reason is: affected by the macroeconomic situation, business is facing downward pressure, the overall decline in the volume of advertising. The new media has a great impact on the traditional media in terms of content and innovation, the rapid growth of new media advertising, further squeezing the traditional media advertising revenue. At the same time, in 2016 the company’s subsidiary in Shanghai International Advertising Co., Ltd. advertising agency changed by the contract, due to changes in the advertising business model, companies need to adjust the operation mode, the advertising business income can not achieve rapid increase, but in accordance with the requirements of accrual company should be on相关的主题文章:

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